Our principles are a social contract.

Your employment agreement sets the legal terms of your time here. Our principles set the expectations for how we work together.

When you join Juro, you commit to living these principles and embracing the trade-offs they ask of us. Doing so isn’t optional — it’s part of how high performance here is defined (→ Performance playbook).

In return, you’ll thrive here. And so will the team.

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This page shows our principles as a simple, practical cheat sheet for how to operate.

This lets us:

1. bring people together
2. make better decisions faster
3. guide real work, not sit on walls </aside>

In a nutshell:

We chase outsized impact with a lean-team mindset: high-intensity, ruthless efficiency, and exceptional levels of craft.

We automate the busywork and debate hard truths with respect — no jerks, just relentless forward motion.

If you love shipping fast, learning faster, and taking on these challenges as a team, you’ll thrive at Juro.

In detail:

Original table editable by admins here.

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As a Juror, you can expense a copy (physical, eBook, audiobook) of Radical Candor and Amp It Up, and you can expense a digital rental of Jiro Dreams Of Sushi.

*A conversation with Jony Ive* is free to watch on Youtube.

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In practice:

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Our four principles pull in different directions by design. Great teams find the balance.

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